How We’re Helping First Responders
COVID-19 Emergency Response Fund
First Responders Children’s Foundation was established almost two decades ago in order to support the families of the First Responders who lost their lives in the wake of 9/11. This year another tragedy struck, and in March, the Foundation established the COVID-19 Emergency Response Fund through the support of CSX’s Pride in Service initiative.
iHeart Living Room Concert for America
Soon after launching our pandemic response initiative, we garnered national attention thanks to Fox Entertainment and iHeart Media. The “iHeart Living Room Concert for America” hosted by Sir Elton John and presented by Fox helped us raise over $1 million iin donations from both individuals and companies to help families of front-line workers.
As a one-hour TV special supporting the foundation, the concert was broadcast twice in prime time and attracted 8.7 million viewers. Featured stars included Elton John, Billie Eilish, Lady Gaga, Mariah Carey, Tim McGraw, Alicia Keys, Camila Cabello, Dave Grohl of the Foo Fighters, the Backstreet Boys, Billie Joe Armstrong of Green Day, and Ellen.
We would like to thank Fox for making a considerable monetary donation and to all the corporate donors that followed suit including Alexandria Real Estate Equities, Allstate Foundation, Belk’s, Bloomingdale’s, Catalyst Pharmaceuticals, E&J Gallo Wine, iMedia Brands (ShopHQ), Motorola, PricewaterhouseCoopers, Proctor and Gamble, The Rite Aid Foundation, and Ryan’s World.
Ryan Seacrest, who also made an appearance on the concert, donated hotel rooms and PPE for First Responders and recorded a public service announcement for television and radio. Cisco, a longtime supporter of the Foundation, also made a significant donation to fund financial hardship grants.
Companies both big and small have launched their own fundraising efforts to help support our cause. Two women-owned businesses have collectively raised over a hundred thousand dollars for the Foundation. Erin Condren, a women-led lifestyle brand, has donated 40% of the proceeds of their fashionable adult and children’s masks. ALEX & ANI, a women’s jewelry company, designed charm bracelets to support our frontline and healthcare heroes by donating a percentage of sales to the Foundation. During this promotion, Alex & Ani and the Foundation worked together to honor several of our country’s female heroes on the frontlines of the COVID-19 pandemic by gifting the bracelets.
We have seen firsthand how cents can add up too. Both Bloomingdale’s and Belk’s department stores asked customers to round-up at the register, and those cents totaled thousands of dollars. Doing good by rounding-up has helped us continue our mission of supporting the brave firefighters, police officers, EMTs and medical professionals who are facing unprecedented hardship.
The Power of Song
The 2020 VMA-winning, #1 hit single “Stuck with U,” by Ariana Grande and Justin Bieber, brought international attention to the Foundation with their heartfelt yet upbeat take on life in quarantine. Some of our very own First Responder grantees were featured in the song’s music video, which took home the “Best Music Video From Home” award, a debut category at the VMAs. Thank you to Ariana, Justin and the entire team at SB Projects, as well as to all the First Responder families who made appearances in the award-winning video.
In fact, many artists have come together to support the Foundation. A big thank you to Alicia Keys for donating her song “Underdog” for use in a PSA, and to Academy Award-winning composer Franke Previte for donating sales of his song, “One World,” to the Foundation.
You can kick back and listen to these songs by visiting 1stRCF.org, and be sure to be on the lookout for exciting news in weeks ahead when we announce donations made from single sales of “Stuck with U”!
PPE to the Front Lines of the COVID-19 Pandemic
The First Responders Children’s Foundation Mask & PPE Project provides life-saving masks and other PPE–personal protective equipment–to First Responders on the front lines of the COVID-19 pandemic in record delivery times. The Foundation has engaged its network of First Responders across the country to create a new and highly efficient supply chain for our FDA-certified, medical grade masks and other much needed PPE. We ship to every state, including nursing homes, hospitals, public safety agencies and fire stations both big and small.
To date, we have distributed over 650,000 surgical grade masks, 4,500 face shields, 6,100 hand sanitizers, 4,000 cotton microbial masks and 2,600 first responders care packages. This staggering response was made possible with the help of Mask Club, DonatePPE, Warner Bros., Sewby, Masqd, Eminence Organic Skincare, Proper Cloth, The Octex Group, and Ford Motor Company.